ABOUT US
WE BELIEVE THAT OBJECTS HAVE THE POWER to tell STORIES AND inspire CHANGE.
MINDFUL creators
Our mission is to offer products that make an impact on people, not on the planet. As creators, we are attentive to details and driven by a passion for research. We are conscious architects: our aim is to turn ideas into tangible creations and through them, inspire change.
VALUES believers
We believe it’s time to invest in innovation and raise the ethical and environmental standards of our industry. As experts in the use of innovative, recycled and sustainable materials, we are committed to spreading responsible models of production and consumption, and to supporting a vision of the green circular economy.
PRATICAL changemakers
Working as a team, we bring together different specialist areas. We’ve developed
the Products’ Sustainability Ranking System, a tool that allows our clients to make more informed purchasing decisions, based on relevant indicators and a 360° analysis of the product.
THE GOOD IDEA approach
We don’t agree with some of the trends in our industry, in which poor-quality products are made in unknown conditions and then imported en masse to make impersonal products with a short life. For us, sustainability means respect: for people as much as for the planet, for the product and for the retail market.
We are members of synergistic, specialised networks who operate according to the main international guidelines when it comes to quality, design and efficiency, and this helps us to evaluate our environmental and social footprint.
MEMBERS OF IPPAG, THE INTERNATIONAL PARTNERSHIP FOR PREMIUMS AND GIFTS
This worldwide association of market-leading distributors and wholesalers of promotional items has the aim of sharing projects, ideas and resources to help the industry grow and develop.
ITALIAN PARTNER OF PROMINATE
A joint venture with seventy offices worldwide, which offers services for promotional materials, coordinates purchases and manages a network of certified suppliers.
Manifesto
THE WHOLE PROCESS STARTS WITH THE DESIGN AND ANALYSIS OF INDUSTRY TRENDS.
WE NEVER STOP SCOUTING FOR NEW PRODUCTS, MATERIALS AND TRENDS.
QUALITY COMES BEFORE QUANTITY, EVEN IN LARGE-STOCK SUPPLIES.
OUR DESIGNS ARE BUILT ON THE CUSTOMER’S NEEDS.
WE ARE COMMITTED TO THE CONTINUOUS RESEARCH AND SELECTION OF PRODUCTS THAT RESPOND TO THE LATEST CREATIVE AND MARKETING TRENDS.
WE CHOOSE TRANSPARENCY: FROM THE SUPPLY OF MATERIALS THROUGH TO FINAL DELIVERY.
WE ALWAYS SUGGEST THE OPTION WITH THE LEAST ENVIRONMENTAL IMPACT.
“PRODUCT, PEOPLE, PLANET” IS OUR MANTRA.
The Good Idea è certificata secondo gli standard ambientali e di sicurezza UNI EN ISO 001:2015 e UNI EN ISO 14001:2015. La nostra sostenibilità aziendale è certificata EcoVadis. Per le produzioni su larga scala, lavoriamo esclusivamente con aziende cinesi certificate che operano in conformità con questi standard di qualità. Siamo presenti sul Supplier Ethical Data Exchange Sedex, sotto il codice ZC4632269. Il sito di The Good Idea e tutti i suoi sistemi digitali sono certificati DataCenter a zero emissioni CO2.